November is Long Term Care Insurance Awareness Month

FALLS CHURCH, VA (October 21, 2008) — The Association of Health Insurance Advisors (AHIA), the health and employee benefits advocate of the National Association of Insurance and Financial Advisors (NAIFA), is proud to promote Long-Term Care Awareness Month. This month will focus on educating consumers and providing agents with the information they need to discuss long-term care and the urgency to take a proactive stance in planning for their long-term care needs.

According to the U.S. Administration on Aging (U.S. Department of Health & Human Services), 70 percent of people over age 65 will require some long-term care services at some point in their lives. Unfortunately, consumers fail to realize that Medicare and private health insurance programs do not pay for the majority of long-term care services that most people need. Planning is essential for consumers to get the care they will need.

With the help of the following valuable resources, AHIA members are increasing public awareness about the risks and costs of long-term care and the potential need for services.